This will probably be the first of many blogs on East London. While I live on the other side of town in Richmond, East London keeps pulling me in its direction. The creative people, the endless discovery of new coffee shops or organic restaurants, amazing street art, numerous concept or pop-up stores and my favorite hotel are some of the reasons why you should go there. Let me give you a suggestion for a walk that will show you all of the above.
Start with breakfast at Hoi Polloi at the Ace Hotel on Shoreditch High Street. You will encounter great service, authentic (organic) English breakfast choices and a classical ensemble to slowly wake you up for a new day. After breakfast jump next door for Sneakersnstuff, where you will find your limited edition Nikes, Reeboks, or Adidas gear. Then continue to Aida on the other side of the road for a fashion spree and a quick coffee. After Aida dip into House of Hackney with its vibrant prints for everything interior and some fashion. Then continue your way – after a quick visit to Atomic Antiques – take a left and another left to get to Curtain street.
On Curtain street you will find concept store Good Hood and interior design shop SCP. Good Hood combines strong fashion brands with cosmetics, jewellery and interior design. SCP is your haven for everything interior from (mainly) European brands. On curtain street take a left on Bateman’s Row for some street art and Nike Lab. Nike Lab is the Nike ‘labaratory’ with the latest on Nike developments. You continue your way and if you haven’t had your coffee with pastry yet, Forge &Co is calling you.
Then cross the street to get to Red Church street, which has turned from a random East London street to The street in Shoreditch where brands who are breaking through in the UK have their flagship stores. For example Sunspel, a classic British brands with just the right basics, Mast Brothers Chocolate where you will see a small chocolate factory in operation, Aesop for your Australian cosmetic stuff, and Nudie repair, to have your favorite jeans repaired by pros.
But there are also still some more boutique style shops like Emin & Paul, Aime and Hostem all with a strong signature for clothes that are new and inspiring. The perfumeries are also represented here with Le Labo as one of the bigger brands and Santa Maria Novella, both waiting to guide you through the world of scents. By then you probably need another break, not because you’re tired, but because The Albion Cafe is there with amazing foods or Allpress to treat you to a great coffee. This break on Red Church street is also a good excuse to watch people passing by and get inspired by the hip and creative outfits.
If you haven’t had enough move from Red Church street and make your way to Box Park next to Shoreditch station. This little block of containers/boxes will always house a new brand, a pop-up for a launch event, or outdoor seating area for a chill.